Regardless of how long I do what I do, I still find people today that don’t believe a website is necessary. That couldn’t be farther from the truth! If you’ve been unsure, or just need a few more reasons to consider a new site or a redesign, read about six reasons a small business needs a website today below.
1. You Don’t Already Have One
If you’ve never had a website up to represent your business or showcase your services, the time is now! Nowadays, the first place most people look for more information on a company is online. If you don’t have a website you are most definitely missing out on exposure and, therefore, business.
2. Managing Your Information
With the growth of online directories and social media profiles, your website is also the best place to manage your own information. Despite setting up and updating pages and listings yourself, search engines scrape the internet for information it can find on businesses regularly. The public can also make suggestions on company information on some platforms. That information, accurate or not, can change what is displayed on those pages and listings, often things like business hours or locations. If you are actively managing your pages you can keep an eye out for any changes that might be found, suggested, and pushed through. If you have a website, though, you can provide your audience with an up to date and accurate place to learn about the details of your company, adding an online space your audience can trust to check for whatever they need to know regarding your business.
3. Lead Capture
Again, the way people interact with businesses today has changed. Not everyone is going to pick up a phone and call a handful of businesses for more information. If someone is interested in investing in a service, they’ll expect a business to have a modern and professional website so that they can learn more about the company and inquire for more information quickly and easily from there.
People will also look for your website to get updated and accurate contact information. Make sure you have a website that is designed with the user’s experience in mind to guide them to your contact info and lead capture forms as well as help you build a relationship and help you close the sale.
4. Brand Awareness
It keeps coming up, so let’s talk about brand awareness. I love this topic. No one is going to know you exist if you don’t put yourself and your business “out there” and start sharing all you have to offer with the world. With advancements in technology and the amazing reaches of the internet, the world really is at your fingertips. Brand awareness for businesses of every size is so important. Own your online presence, your reputation, and how you present your business to others with the core of a solid internet presence – your website.
5. Connecting With Your Audience
A website offers you a chance to connect with your audience through your content and blog! Unlike a static listing, which covers the basics of your business, your website is an extension of who you are and what you do. It’s a great way to showcase your personality, get into the details of what sets you apart from others, and helps your audience get to know you. You are a major part of your business, so a blog is a great way to stay visible and professional – providing industry expertise – with a personal and personable touch. Website content and blogging are a large topic in and of themselves but one thing can be said here – they are definitely a major reason to invest in a website for your business.
6. It’s What Your Audience Expects
In the end, if you’re on the fence about investing in a new website, remember that it’s what your audience expects. They want to see a modern, professional website that gives them confidence that you and your services will be equally as polished and professional. In the same way an outdated office can leave a prospect underwhelmed and skeptical about the legitimacy of a business, a website can do the same thing. If your site is outdated, unprofessional, doesn’t match your brand, or is nonexistent, it’s time for a new one.
How do you feel when you come across an outdated website? What about when a company doesn’t have one? If any of the points above resonated with you, share with us in the comments below!