Attracting the right clients takes planning, consideration, intention, and a clear understanding of what you do, who you help, and why you help them. Here are a few ways that working with a business and brand clarity coach can help you attract the right clients and gain greater clarity, confidence, and direction in your work.
When You’re Not Clear About What You Do
This is one of the simplest yet most difficult pieces of business for many entrepreneurs, solopreneurs, and creatives – especially for those with multiple passions and possible paths.
In order to help people with a specific need, you have to know what you do and how you do it.Rose Carrie
It’s also important to make clear exactly who it is you help and how you help them – otherwise, you’ll be spending too much time with prospects who aren’t a good fit instead of helping the people who really need your solution.
Understanding what you do, how you do it, and why you do what you do is an important part of building a solid brand and online presence. These lay a foundation for clear decisions and communication.In order to help people with a specific need, you have to know what you do and how you do it. Click To Tweet
If you’re not clear about what you do, your audience certainly isn’t going to figure out your brand identity for you. Similarly, if you run a larger organization, you cannot expect your employees to clearly share your company’s message with the public if it’s foggy. Find clarity internally first, then share your message with the world.
When Your Audience Isn’t Clear About What You Do
Often a direct result of the first issue, if you don’t know what you do, how can your audience? A clear understanding of your services converts to clear messaging and – ideally – spot on promotion to the right people. Your branding, marketing, copy, website, and overall online presence all play a part here.
If you don’t know what you do, how can your audience?Rose Carrie
This is, in the end, a branding issue. Establishing a solid brand takes time and consideration. Whether you’re a solopreneur or run a business with multiple employees, establishing a solid brand strategy that covers who you are, what exactly you do, how you do it, who you do it for, and most importantly why, should be done before marketing to your audience.
When Your Brand Doesn’t Align With Your Business
It’s possible you have a good idea of what you do and who it helps, but for whatever reason, your branding doesn’t accurately align with those things. When your branding is misaligned with your business, things get confusing and lost in translation. Your ideal customers can’t find you, others keep contacting you, and you’re not sure why either is happening.When your branding is misaligned with your business, things get confusing and lost in translation. Your ideal customers can’t find you, others keep contacting you, and you’re not sure why either is happening. Click To Tweet
Get the basics down and determine how you’re really presenting yourself to others. Does your content have a lively and energetic feel but your aesthetic comes across as more down to earth? Do you run a natural or holistic business for humans but market your services with bright colors, very few references to your industry, and a lot of pictures of your dog? Seriously considering your professional personality and aesthetic as well as that of your ideal customer can bring things back into alignment for you and help you find balance.
Need Help With One (of All) of These Things?
I can help you clarify your message and confidently present your business and brand to the world with my business and brand clarity services and resources. Looking for a total online overhaul? I can also help you with custom WordPress web design and development and copywriting services. Visit the Work With Me page to learn more about how I can help.
Now It’s Your Turn!
Have you ever felt like you were attracting the wrong clients? Share your experience with us in the comments below!