Everyone has a story, even if they’re not sure exactly what it is and how to share it. As a creative entrepreneur, knowing your story inside and out serves you and your customers in remarkable ways.
For you, it helps you really understand the motivation behind your desire to help others, to pursue a particular career, it gives clarity to your habits and beliefs, and provides insight into your present situation and goals for the future.
For your customers, it helps them understand how you can understand their story, what makes you qualified (not just technically or professionally) but as one human being helping another, how you can know, empathize with, and provide a solution for their challenge.
Asking “what is my story” is often harder than many people realize it will be until they sit down and do it. When you ask yourself the question, you might want to filter out some of the answer, to change a little bit here and elaborate a little bit there, but your story, just the way it is, is what will give you the insight and understanding you need as an entrepreneur to connect with your audience in your most genuine, authentic, and unique way.
You don’t have to share your entire life with your audience, but intentionally giving them a glimpse into who you are and what you’ve come to know and do is what will set you apart from everyone else on this planet. No one has lived the life you’ve lived and no one can bring exactly what you can bring to the work you do.
So, what’s your story?