What is Brand Strategy?
I’m often asked about brand strategy by prospective clients and people I talk to about my web design and development work so I thought answering the common question “What is brand strategy?” could be the perfect topic for today’s post!
Personal and Professional
The brand strategy service I provide is designed to give you a clear understanding of who you are, confidence in your strengths and your story, support in establishing your personality, tone, and brand voice, a greater understanding of your audience, and more.
While your services change peoples’ lives just on their own, who you are and why you do what you do is what really sets you apart. Working with a brand strategist helps you establish clarity and direction in how you can implement your brand into your business in a genuine, honest, and authentic way.
As a brand strategist, I help people establish and project the personality, tone, and image they want their brand to convey. We also take a good look at their audience because a great brand is all about balance – balancing what they want to share with what their audience wants (and needs) to hear. Understanding things like an audiences fears and objections around a business or industry is going to allow a company to empathize and offer not only comfort, but a hyper-specific, relevant, and targeted solution for those who want and need what they have to offer.A brand that can empathize with its audience has the ability to not only comfort them, but also provide a hyper-specific, relevant, and targeted solution for those who want and need what they have to offer. Click To Tweet
Working with a brand strategist can lead to two important things:
1. For You
For you, it clarifies your communications, helps you establish confidence in your actions, and provides personalized direction in growing your brand.
2. For Your Audience
For your audience, it brings a refreshing sense of enthusiasm, authority, and authenticity to them (through your brand) that will capture their attention and help bring you closer to solving the problem they faced.
“What turns your occupation into a vocation is knowing who you are, what really matters to you, what you value, and why you do what you do.” ― Rose Carrie
Who Is It For?
I work with hardworking, intentional, authentic entrepreneurs and organizations who are looking for help discovering, embracing, and sharing their strengths. An already established sense of self-awareness and awareness about your business and the direction you’re seeking is important. It’s also important to remember that businesses, just like people, are always growing – so while you don’t have to have all the answers, being aware of the present state of your work and keeping an intentional eye on the future is ideal.Businesses, just like people, are always growing - so while you don't have to have all the answers, being aware of the present state of your work and keeping an intentional eye on the future is ideal. Click To Tweet
Interested in Brand Strategy?
My brand strategy services are included in my web design and development services so that you can be sure you’re sending the right message to your audience when you present your new online space to the world. You can learn more about all that I offer (including brand strategy) here.
How do you keep your brand aligned with your ever-growing business? Have you found this challenging? Share with us in the comments below!